This project focused on the packaging and label design for the Winter Series of the Efes brand. The creative process began with hand-drawn sketches, which were later digitized and developed into the final design.
The visual direction aimed to convey a cold, icy atmosphere aligned with the winter concept. The aluminum surface of the can was intentionally integrated into the design to enhance a sporty and adventurous winter character.
Although this design did not proceed to final production and the product currently available in stores features a different label, the creative process and design journey were particularly valuable to me. For this reason, I chose to showcase the project on my website.