This project involved the packaging design of bitter couverture chocolate for culinary and pastry applications by the Hara brand. The process allowed for a high level of creative freedom, resulting in a visual approach based on simple geometric forms and minimal vector elements.
The color palette was deliberately chosen to differentiate the product from conventional chocolate packaging, featuring deep blues, burgundy reds, and cream tones. A complete and cohesive packaging family was developed to ensure visual consistency across the product range and strong shelf presence.